Your search found 16 records
1 Blustain, H.; LeFranc, E. (Ed.) 1981. Strategies for organization of small farm agriculture in Jamaica. Ithaca, NY, USA: Cornell University. Center for International Studies. Rural Development Committee. v, 217 p.
Land tenure ; Rural development ; Marketing techniques ; Agricultural production ; Organizations ; Policy / Jamaica
(Location: IWMI-HQ Call no: 631 G326 BLU Record No: H01221)
2 Wimaladharma, K. P. n.d. Settlement planning and development: Some seminar topics and study areas. Colombo, Sri Lanka: Irrigation Secretariat. Ministry of Lands and Land Development. 36p. (PASE publication no.4)
(Location: IWMI-HQ Call no: 658.31245 G744 WIM Record No: H01752)
3 Yacoob, M.; Porter, R. W. 1988. Social marketing and water supply and sanitation: An integrated approach. Report prepared for the Office of Health, Bureau for Science and Technology, USAID, under WASH Activity No.266. Contract No.5942-C-00-4085-00, Project No.936-5942. vi, 28p. (WASH field report no.221)
Water market ; Water supply ; Marketing techniques ; Sanitation ; Public health ; Community development ; Social aspects / Indonesia / Honduras
(Location: IWMI-HQ Call no: P 2894 Record No: H013299)
4 Zola, A. M. 1985. Market research and development/marketing extension approach for irrigated agriculture: The case of the Lam Nam Oon Irrigation Project. Report prepared for the Small Farmer Marketing Access Project, Clark University/Institute for Development Anthropology, USA. xiv, 68p.
Marketing techniques ; Agricultural production ; Agricultural economics ; Irrigated farming ; Rural development ; Farmers ; Agricultural extension ; Irrigation programs / Thailand / Lam Nam Oon
(Location: IWMI-HQ Call no: P 3962 Record No: H017064)
5 Kawsard, K. 1999. Water user organisation promotion under the North - East Water Management and System Improvement Project (NEWMASIP), Royal Irrigation Department, Thailand. In Abernethy, C. L.; Heim, F. (Eds.), Irrigators' organisations: Government actions towards effective irrigators' organisations with special reference to Lao PDR and Vietnam. Feldafing, Germany: German Foundation for International Development. pp.70-80.
Water user associations ; Farmers' associations ; Irrigation programs ; Farmer-agency interactions ; Operations ; Maintenance ; Marketing techniques / Thailand
(Location: IWMI-HQ Call no: 631.7.3 G000 ABE Record No: H025716)
6 Adkins, S. 1999. Cause related marketing: Who cares wins. Oxford, UK: Butterworth-Heinemann. xx, 307p.
(Location: IWMI-HQ Call no: 658.8 G000 ADK Record No: H027922)
7 Oakland, J. S. 1993. Total quality management: The route to improving performance. 2nd ed. Oxford, UK: Butterworth-Heinemann. x, 463p.
Quality control ; Qualitative techniques ; Management innovations ; Leadership ; Marketing techniques ; Costs ; Communication ; Management training
(Location: IWMI-HQ Call no: 658.4 000 OAK Record No: H029942)
8 Coyne, K. P.; Nielsen, J. 2005. Designing websites to maximize press relations: Guidelines from usability studies with journalists. 2nd ed. Fremont, CA, USA: Nielsen Norman Group. 218p.
Journalism ; Communication technology ; Mass media ; Computer techniques ; Organizations ; Advertising ; Marketing techniques
(Location: IWMI-HQ Call no: 070 G000 COY Record No: H037357)
9 Krattiger, A.; Mahoney, R. T.; Nelsen, L.; Thomson, J. A.; Bennett, A. B.; Satyanarayana, K.; Graff, G. D.; Fernandez, C.; Kowalski, S. P. (Eds.) 2007. Intellectual property management in health and agricultural innovation: a hand book of best practices. Volume 2. Oxford, UK: Centre for the Management of Intellectual Property in Health Research Development (MIHR); Davis, CA, USA: Public Intellectual Property Resource for Agriculture (PIPRA). pp.991-1998.
Intellectual property rights ; Innovations ; Patents ; Legal aspects ; Pharmaceutical industry ; Evaluation ; Licences ; Technology transfer ; Risk management ; Agricultural research ; Contracts ; Agreements ; Marketing techniques
(Location: IWMI-HQ Call no: 346.048 GG000 KRA Record No: H041419)
10 Webber, C. M.; Labaste, P. 2010. Building competitiveness in Africa's agriculture: a guide to value chain concepts and applications. Washington, DC, USA: World Bank. 187p. (Agriculture and Rural Development)
Agroindustry ; Economic aspects ; Business management ; Marketing techniques ; International trade ; Exports ; Monitoring ; Evaluation / Africa / Mozambique / Mali / Nigeria / Kenya / Ghana / Rwanda / Uganda / Botswana
(Location: IWMI HQ Call no: 338.1096 G100 WEB Record No: H043456)
http://www.technoserve.org/assets/documents/building-comp.pdf
https://vlibrary.iwmi.org/pdf/H043456.pdf
https://vlibrary.iwmi.org/pdf/H043456.pdf
(5.75 MB) (5.75 MB)
11 Kane-Potaka, Joanna. 2013. The story behind the success: ten case studies identifying what led to uptake of research for development. Colombo, Sri Lanka: International Water Management Institute (IWMI); Patancheru, Andhra Pradesh, India: International Crops Research Institute for the Semi-Arid Tropics (ICRISAT) 100p. [doi: https://doi.org/10.5337/2013.208]
Research ; Uptake ; Stakeholders ; Marketing techniques ; Development policies ; Organizations ; Institutions ; Case studies ; Contamination ; Water use ; Electricity supplies ; Water management ; Technology ; International waters ; Water sharing ; Drinking water ; Tsunami ; Groundwater irrigation ; Wetlands ; Poverty ; Soils ; Yields ; Rice
(Location: IWMI HQ Call no: IWMI Record No: H046204)
12 Shah, Tushaar; Pattnaik, I.; Bhatt, S.; Kopa, G. G.; Shah, A. 2013. Impact of Gujarat's Krishi Mahotsava (Agrarian Festival) campaigns: results of a perception survey of 1445 farmers from 25 districts. Indian Journal of Agricultural Economics, 68(4):583-593.
Agricultural economics ; Farmers ; Farmer participation ; Farm inputs ; Households ; Wells ; Surveys ; Exhibitions ; Marketing techniques ; Campaigns ; Technology transfer ; Innovation adoption ; Subsidies / India / Gujarat
(Location: IWMI HQ Call no: e-copy only Record No: H046355)
(3.64 MB)
Since 2005, Government of Gujarat has been organising an annual, month-long, pre-monsoon Krishi Mahotsava (Agrarian Festival) campaign to expose farmer to new farming technologies and market opportunities, enhance their interaction with scientists and input suppliers, and improve their access to various government schemes. Krishi Mahotsava entails mobilisation of government machinery on a massive scale. But does it reach out to the farmer? This paper presents the results of a sample survey of 1445 farmers from across Gujarat to understand their perceptions about the Krishi Mahotsava campaign, its impact on them and their suggestions about how to enhance its usefulness to them.
13 Keraita, B.; Drechsel, Pay. 2015. Consumer perceptions of fruit and vegetable quality: certification and other options for safeguarding public health in West Africa. Colombo, Sri Lanka: International Water Management Institute (IWMI) 32p. (IWMI Working Paper 164) [doi: https://doi.org/10.5337/2015.215]
Wastewater irrigation ; Pesticides ; Contamination ; Legislation ; Urban areas ; Peri-urban areas ; Marketing techniques / West Africa / Ghana
(Location: IWMI HQ Call no: IWMI Record No: H047217)
(2 MB)
With increasing change of traditional diets, and the emergence of new supply and marketing chains, urban food consumers in low-income countries are faced with multiple food safety challenges, among which microbial contamination and pesticides are key concerns for fruits and vegetables sold on urban markets in West Africa. Although consumers have a genuine interest in healthy food, and are willing to pay premiums, their interpretation of food quality and risks deviates from scientific health risk assessments and does not translate into recommended risk mitigation behavior. To safeguard public health, alternative measures are needed to support consumers’ risk awareness and decision making. The review looked at common and less-common options to trigger and support behavioral change, including safety labeling (certification), corporate social responsibility models, incentive systems and social marketing of safe practices, to address potential food safety risks from farming in urban and peri-urban areas. Overall, it appears that regulatory measures for risk management, including certifications, will be – for now – less effective in the West African setup due to low educational levels in view of chemical and microbial risk, diverse and often informal food chains, poor safety supporting infrastructure and weak institutional capacities for compliance monitoring.
14 Hagos, Fitsum; Haileslassie, Amare; Getnet, Kindie; Gebregziabher, Gebrehaweria; Bogale, A.; Getahun, Y. 2016. Marketing patterns of rainfed and irrigated systems: do they differ? Nairobi, Kenya: International Livestock Research Institute (ILRI) 29p. (Livestock and Irrigation Value Chains for Ethiopian Smallholders (LIVES) Working Paper 14)
Irrigation systems ; Rainfed farming ; Marketing techniques ; Economic aspects ; Farmers ; Irrigated farming ; Crops ; Cereal crops ; Grain legumes ; Vegetables ; Fruits ; Production possibilities ; Econometric models ; Households ; Irrigated land ; Land ownership / Ethiopia
(Location: IWMI HQ Call no: e-copy only Record No: H047626)
(67.8 KB)
This study used nationwide dataset of 5000 households from four regions in Ethiopia to identify important determinants of market orientation, market participation and market outlet choices. The study used ordinary least square and instrumental regression and multivariate probit (MVP) techniques to do just that. Market-orientation was affected by productive capacity, oxen, total land area, irrigated land area, access to irrigation, and access to market information. Market participation is, in turn, affected by market oriented production, productive capacity and the availability of market information. With respect to outlet choices, the important role of market access conditions (mainly roads and storage facilities) and services (extension services and access to micro credit) were found to be important. Expanding the necessary infrastructure for irrigation development or creating the conditions for household adoption of different irrigation technologies is important for market production and participation and outlet choice decisions of households. Provision of adequate and timely marketing information is also another entry point to transform agriculture.
15 Hiwasaki, L.; Bolliger, L.; Lacombe, Guillaume; Raneri, J.; Schut, M.; Staal, S. (Eds.) 2016. Integrated systems research for sustainable smallholder agriculture in the Central Mekong: achievements and challenges of implementing integrated systems research. Hanoi, Vietnam: World Agroforestry Centre (ICRAF). Southeast Asia Regional Program. 178p.
Integrated management ; Sustainable agriculture ; Smallholders ; Farmers ; Humid tropics ; River basin management ; Crop management ; Plantation crops ; Livestock ; Soil fertility ; Soil conservation ; Water availability ; Rainwater ; Water harvesting ; Water storage ; Watersheds ; Living standards ; Land use ; Highlands ; Landscape ; Land degradation ; Land cover ; Nutrition ; Nongovernmental organizations ; Research institutions ; CGIAR ; Natural resources management ; Systems analysis ; Environmental management ; Marketing techniques ; Economic aspects ; Food security ; Food production ; Empowerment ; Research and development ; Agricultural research ; Gender ; Case studies / Southeast Asia / Myanmar / Lao People's Democratic Republic / Thailand / Cambodia / Vietnam / China / Yunnan / Nan Province / Xishuangbanna / Mekong River Basin
(Location: IWMI HQ Call no: e-copy only Record No: H047858)
(3.82 MB)
16 Louviere, J. J.; Hensher, D. A.; Swait, J. D.; Adamowicz, W. 2000. Stated choice methods: analysis and applications. Cambridge, UK: Cambridge University Press. 402p.
Consumer behaviour ; Decision making ; Mathematical models ; Linear models ; Experimental design ; Project design ; Strategies ; Marketing techniques ; Transport ; Environmental modelling ; Case studies ; Statistical methods ; Estimation ; Valuation ; Performance testing
(Location: IWMI HQ Call no: 658.8342 G000 LOU Record No: H048586)
(0.45 MB)
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